The ASISA Foundation’s Financial Literacy and Micro-Enterprise (FLAME) programme provides entrepreneurship training and support to micro-enterprise owners in township and rural areas. Using an accredited business development methodology, the programme equips small business owners with the skills and tools they need to sustainably develop and grow their businesses.
FLAME beneficiaries are small business owners, aligned with the Financial Sector Code requirements. Participants must be owners of small, medium and micro-enterprises (qualifying as exempt micro-enterprises) generating less than R1 million in revenue per year.
FLAME places an emphasis on training black South African citizens who earn less that R350 000 per year. The programme aims to ensure that 85% of participants are black and 40% female.
FLAME is a multi-phase training programme. The programme is delivered over an 18-month period, using a combination of in-person workshops, business coaching and personal mentoring interventions. The programme is delivered in three phases.