Smart About Money is an online financial education hub that provides consumers with access to accurate, unbiased, plain-language information about regulated financial products and services.

The SmartAboutMoney initiative, collectively funded by ASISA members, is in line with the strategic themes agreed to by the ASISA Board, namely savings, promotion and retention. Both the SmartAboutMoney initiative as well as the ASISA Foundation exist to achieve this via consumer financial education.

SmartAboutMoney is unique in that there is no advertising and no product push. The website was designed to be brand agnostic so that it can ultimately bring together all stakeholders in the financial sector. We would like to invite you to spend some time on